Client: Sky Witness

Agency: 33Seconds

Project Lead: Claire Dikecoglu

Account Project Manager: Ollie Mosley

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For the launch of the rebrand from Sky Living to Sky Witness, we were tasked by Sky to create an influencer campaign to showcase the new branding, as well as create a talking point around the rebrand.

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Taking inspiration from the idea of ‘witness protection’ my team and I created an influencer package drop campaign with a locked suitcase and a burner phone.

 

Influencers were tasked with texting a mysterious number to gain access to their case of luxury home items that would enhance their experience of watching new shows on Sky Witness, including nightwear from Desmond & Dempsey, Soho Homes, a candle from Dyptique among other luxury items.

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Read blog posts from Mummy Constant on her experience here and here.