Amazon's Prime Live Events Launch
Credits
Client: Amazon Tickets
Agency: 33Seconds
Agency Lead: Claire Dikecoglu
Production Company: Itch Media
Director: Rich Noble
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Brief
When Amazon Tickets launched Prime Live Events in the UK it was with a huge campaign that drew the eyes of the highest level Amazon stakeholders, including Jeff Blackburn (SVP) and Jeff Bezos (CEO).
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As the retained social agency, my team was briefed to create a social campaign and launch video.
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Approach
We created the key marketing collateral, including the launch video that ran across social platforms, including YouTube, Facebook, Twitter and Snapchat, as well as email and web.
We used a combination of live footage from previous Amazon shows and punchy, impactful text over a well known and memorable song.
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