Client: Nickelodeon

Agency: Think Jam

Toolkit Strategy & Copy:

Claire Dikecoglu

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To launch their new special episode of Paw Patrol called "Ready Race Rescue", Nickelodeon needed a strategic marketing toolkit to support European territories with their cross-platform campaigns.

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Taking inspiration from the pups, and utilising research and insights to analyse the audience, the strategy was to create a messaging, campaign and asset toolkit that encouraged parents to build-up confidence in their kids, just like pup Marshall.