Client: Sky One

Agency: 33Seconds

Project Lead: Claire Dikecoglu

Project Account Manager: Hattie Trounce

Experiential Partner: HighJam

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Sky One premiered a new show called A Discovery of Witches, based on a series of books, set in Oxford. For this campaign, an integrated online/offline approach was taken, utilising the availability of talent. 

For the campaign, we built a DNA lab in the window of Waterstones in Oxford, where fans could come and discover whether they were a witch, demon or vampire. They were also treated to a book signing by the author Deborah Harkness.