Client: Peugeot

Agency: 33Seconds

Project Lead: Claire Dikecoglu

Creative Lead: Seb Underhill

Production Company: My Accomplice

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To promote the Car of the Year, the Peugeot 308, the client's brief was to create a campaign that would capture the public’s imagination and tell the story of the 308 through the eyes of the people who drive it.

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Three families were loaned a Peugeot 308 for three weeks while their experiences were captured on in-car cameras. Daily short films were edited and released on Facebook and YouTube for the duration of the campaign, showcasing their lives in the car.